About me
Turning ambitious plans into delivered results — together
Based in Madrid, I'm a freelance consultant specialising in senior project management and change management for the healthcare and pharmaceutical industries.
Over the past decade I've led end-to-end transformational programmes — from a 63-country rebranding rollout at J&J to Pfizer's digital content transformation — always keeping the human side of change at the core.
I work at the intersection of strategy and execution: I don't just build the plan — I guide teams towards a shared goal, ensuring everyone is aligned, moving together, and delivering measurable results.
🇫🇷Native
🇪🇸Native
🇬🇧C1 · IELTS 7/9
🇮🇹A2/B1
"It's not about the job,
it's about the people."
Core skills
Change ManagementAgile / Scrum
OmnichannelDigital Transformation
Stakeholder ManagementProject Planning
OKRs & KPIsProduct Ownership
UX/UI StrategyAI & Automation
CRM · SalesforceJira · Confluence
Brand ManagementTraining & Adoption
What I bring
Areas of deep expertise
01
Complex Project Management
End-to-end ownership of multi-market, multi-stakeholder programmes. Roadmap design, risk mitigation, milestone tracking and cross-functional coordination across time zones and cultures.
02
Change Management
Structured change approaches (ADKAR, Kotter) to drive real adoption — not just rollout. Training design, communication plans, impact assessments and behavioural change tracking.
03
Digital Transformation
CRM overhauls, content digitalisation, DAM/PIM deployments, e-learning platforms and omnichannel HCP programmes — bridging business needs and IT delivery so nothing gets lost in translation.
04
Global & Cross-Cultural Leadership
63+ countries, multiple time zones, three languages. Native French & Spanish, C1 English — I work directly with local teams in EMEA, USA and LATAM, without a layer of translation.
05
AI & Process Automation
Actively integrating AI tools — from automating reporting with Claude and GPT-based assistants, to building no-code workflows that cut manual effort by hours per week. Responsible AI adoption in practice.
06
Healthcare & Pharma
Deep knowledge across Rx, OTC, medical devices and clinical nutrition. Regulatory constraints, HCP engagement rules and the specific cadence of pharma — I start delivering value from day one.
Selected work
Where I've made things happen
Organon
Marketing Brand Manager
Cluster NW Europe
Cluster NW Europe
2024 – Present · Europe
Brand Manager for Nexplanon launch (contraception) across Norway & Sweden — full brand plan, business reviews, strategic and operational planning. Previously led Emgality (migraine) across France, Switzerland & BENELUX. Leveraged cluster synergies during major reorganisation, driving change management across the Northwest Europe cluster.
Brand StrategyProduct LaunchChange ManagementOmnichannel StrategyDigital StrategyJohnson & Johnson
Global PMO — EMEA
Rebranding Programme
Rebranding Programme
2024 – 2025 · 63 countries
Led 63+ countries through a full global rebranding impacting 100+ digital platforms. As Digital Product Owner at EMEA level: orchestrated multi-stakeholder alignment, designed training programmes, built clear communication plans to drive adoption, and managed milestones, metrics and planning adjustments across the entire programme lifecycle.
Change ManagementGlobal PMODigital TransformationRebrandingTeam ManagementAgile MethodologyStakeholder MgmtProduct OwnershipPfizer (via IBM)
Global Change Manager &
Vertical Content SME
Vertical Content SME
2022 – 2024 · USA & France
Managed global-to-local change: translated US-led digital initiatives into French implementation across tools, ways of working, processes and communication platforms. Delivered e-learning programmes, roadmap planning and day-to-day adoption tracking. Led transformational omnichannel HCP journey redesign end-to-end using agile methodology, re-thinking how content is created and distributed.
Change ManagementDigital TransformationOmnichannelAgileContent StrategyAstraZeneca
Global Digital Product Owner
Cross-BU
Cross-BU
2022 – 2023 · Global
Digital Product Owner for a global disease-state awareness campaign: from insights gathering and needs identification through to worldwide execution. Managed communication strategy, multi-country coordination, follow-up implementation and OKR tracking across all Business Units and markets.
Digital TransformationProduct OwnershipGlobal CampaignOKRsChange ManagementPierre Fabre
Senior Digital Project Manager
Healthcare Division
Healthcare Division
2021 – 2022 · France
Led all digital projects within the Digital Acceleration & Information Systems department: portfolio management, omnichannel strategy and change management. Advised BUs on strategic and operational projects including HCP authentication, cross-channel solutions, UX/UI definition, persona creation and user journeys. Delivered apps, GDPR compliance, e-learning tools, CRM, Single Sign-On and competitive intelligence tools.
Digital TransformationChange ManagementDigital LeadRefonteCross-channel SolutionsUX/UIPortfolio MgmtAgileSPRIM
International Project Manager
Healthcare & Food
Healthcare & Food
2018 – 2021 · Europe & LATAM
Led 100+ projects across pharma, medical devices and nutrition for clients including Sanofi, Nestlé, Danone, 3M, Becton Dickinson, BioMerieux, Unilever and Danone Global. Delivered brand digital strategies, product launches, omnichannel communication plans, health advocacy campaigns, LMS implementations, HCP & patient websites, podcasts, and major international congresses. Managed business development with 25%+ turnover growth.
Digital TransformationChange ManagementOmnichannelProduct LaunchPharmaLATAMTrusted by
Companies I've worked with
Get in touch
Ready to make it happen?
Whether you're launching a product, navigating a reorganisation, or need someone to lead a complex digital programme — let's talk.